Marketing de contenidos
El marketing de contenidos es una excelente manera de educar a los clientes y moverlos más hacia el embudo, al educar a los clientes, usted arrojará luz sobre sus problemas, ganancias y soluciones, el marketing de contenidos también te ayuda a atraer e involucrar a extraños en las redes sociales, como resultado, aumentará las posibilidades de convertir a sus visitantes en clientes, en última instancia, el marketing de contenidos hará que tu negocio sea más visible para tu mercado objetivo y mejorará el resultado final de tu negocio
Conversiones de la vista de vídeo
Si bien es posible que haya oído hablar de las “tasas de clics” o “tasas de conversión”, estos números no indican con qué frecuencia se ve un video, de hecho, algunas plataformas cuentan las vistas de vídeo en solo tres segundos, los videos de youtube son más complicados; lo que requiere que los usuarios los vean durante al menos 30 segundos, aún así, las vistas de video siguen siendo valiosas en todas las etapas del embudo, no solo al final del viaje del comprador.
El primer paso para mejorar la tasa de conversión de la vista de vídeo es determinar la mejor manera de llegar al público objetivo, los videos son increíblemente populares en Internet, pero siempre debes dirigirte a un público específico, el uso de perfiles de comprador puede ayudarle a reducir su mercado objetivo, otra forma de conectar con las partes interesadas es crear un cuestionario e incluirlo en tu video, ésto le permitirá hacer las mismas preguntas a diferentes partes interesadas y compilar todas las respuestas en un solo lugar.
El uso de métricas para medir el éxito de su contenido de vídeo es vital, debe medir tanto su eficacia como su calidad, también debes crear contenido que no esté saturado con contenido similar, mientras tengas una fórmula ganadora para el video marketing, tu contenido debe ser efectivo, si no mides la efectividad de tus videos, nunca verás ningún resultado, puedes medir tu éxito en las conversiones de vista de vídeo analizando lo bien que has creado tus vídeos.
Una vez que tengas tu video, asegúrate de tener una llamada a la acción. ésta llamada a la acción debe ser relevante para los objetivos de tu campaña, ya sea que se trate de una descarga o una compra, el objetivo es convertir al espectador en un cliente, además, el reproductor de vídeo debe responder, si estás tratando de hacer tu video más interesante, trata de incorporar una llamada a la acción que coincida con el contenido.
Conversiones de compra o venta
Una conversión de tipo de compra o venta es cuando un visitante completa una actividad específica, como hacer una compra, éstas conversiones pueden ser micro o macro, una conversión micro es la finalización de una actividad, como hacer clic en un enlace o llenar un formulario; una conversión de macro es una transacción de compra que es el resultado final de una actividad, dependiendo de su negocio, es posible que desee realizar un seguimiento de los hitos del proceso que conducen a las conversiones de macros
Una conversión de tipo de compra o venta es cuando un visitante completa una acción después de ver un anuncio, las conversiones también pueden ocurrir antes de una venta, pero independientemente del resultado, una conversión es una métrica significativa en el embudo de marketing. Incluso si un visitante no hace una compra inmediatamente después de ver un anuncio, significa que él o ella se ha movido más abajo en el embudo de ventas.
Las conversiones en un sitio web incluyen visitas a páginas de destino clave, suscripciones a boletines de noticias y videos de marketing, en el comercio electrónico, las conversiones ocurren más comúnmente cuando un usuario se suscribe a un boletín de noticias, hace clic en un CTA en un correo electrónico o completa un formulario de contacto, en general, la última conversión es cuando un visitante compra algo en un sitio web.
Modelos de atribución
Existen diferentes modelos de atribución para el marketing digital, la atribución lineal, también llamada atribución basada en datos, da igual crédito a cada interacción que conduce a una conversión, la atribución en forma de U, por otro lado, puntúa los compromisos por separado y da igual crédito al primer toque y al toque de conversión final; una campaña de marketing digital típica podría utilizar modelos de atribución de primer y último toque
La atribución de tiempo-decaimiento es un modelo ampliamente utilizado para las campañas de marketing, éste modelo da más crédito a los puntos de contacto de marketing y canales más cerca de la conversión, la primera visita a un sitio web tiene el menor valor, mientras que el último punto de contacto es el más valioso, una estrategia de marketing digital exitosa considerará el viaje completo de un prospecto antes de elegir el modelo más apropiado, si un cliente potencial no completa un formulario de conversión hasta después de una serie de puntos de contacto, es posible que no considere sus esfuerzos de marketing.
Una parte importante del marketing es conocer el impacto de cada dólar gastado, mediante el uso de un modelo de atribución para el marketing digital, puede analizar qué campañas están impulsando la mayoría de las conversiones; mediante el seguimiento de su tasa de conversión, puede ajustar sus medios y presupuesto en consecuencia, la atribución efectiva significa llegar al consumidor correcto en el momento adecuado, lo que resulta en mayores conversiones y ROI de marketing, los modelos de atribución son particularmente útiles para comprender los comportamientos de los consumidores, con esta información, puede adaptar sus campañas para satisfacer las necesidades y preferencias específicas de cada consumidor.
Otra herramienta útil para medir el impacto de diferentes campañas de marketing es la atribución de ingresos, la atribución de ingresos tiene en cuenta cada interacción con un contacto y los reduce por los ingresos que se generan durante un acuerdo, luego, ves un gráfico de cuánto ingreso genera cada campaña de marketing basado en los activos utilizados para llegar al cliente, al agregar más canales, medir su impacto puede ser más difícil, un panel de control para el análisis de tu negocio puede ayudarte a hacer cambios en tiempo real.
Contenido cerrado
La mejor manera de maximizar las conversiones de contenido Gated en tus campañas de marketing digital es ofrecer contenido procesable a tu audiencia, éste contenido debe ser relevante para tu audiencia y ofrecer valor a cambio de llenar el formulario, debería conducir a una landing page de alta conversión con un encabezado atractivo, una copia atractiva y una forma, aquí hay cinco estrategias para optimizar las conversiones de contenido gated, sigue leyendo para aprender a aprovechar al máximo las conversiones de contenido gated.
El primer paso es determinar la disposición de tu audiencia a compartir su información de contacto, las conversiones de contenido cerrado pueden ser extremadamente altas, sin embargo, este tipo de contenido solo debe usarse cuando esté seguro de que proporcionará una cantidad significativa de valor, del mismo modo, dimensionar a tu audiencia es crucial para aumentar la tasa de conversión, además, el contenido cerrado puede ser de cualquier longitud, ya que el contenido de formato largo deja una impresión de mayor valor.
El contenido cerrado requiere que el usuario proporcione su dirección de correo electrónico a cambio del acceso al contenido, si bien a muchos compradores no les gusta este formulario porque se les requiere que proporcionen una dirección de correo electrónico real, es importante recordar que un gran número de compradores potenciales aún completarán el formulario si ofrece contenido valioso, al presentar contenido original, es más probable que los usuarios se inclinen a proporcionar su dirección de correo electrónico, cuándo diseñes contenido cerrado para tu sitio web, ten en cuenta algunos consejos, entre ellos están, comprender las preferencias de tu audiencia es crucial para optimizar tus campañas de marketing digital. Identificar qué tipos de usuarios convierten mejor te ayudará a aumentar tu tasa de éxito, además, identificar a tus usuarios más rentables te ayudará a impulsar a los creadores de contenido para que proporcionen contenido de mejor calidad, después de todo, los consumidores están dispuestos a dar su información de contacto solo si el contenido es valioso y autorizado, luego pueden confiar en estas fuentes confiables para proporcionar la información que necesitan.
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Hi posicion-cero.website Administrator! my name is Eric and I’m betting you’d like your website posicion-cero.website to generate more leads.
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Dear posicion-cero.website Administrator.
My name’s Eric and I just came across your website – posicion-cero.website – in the search results.
Here’s what that means to me…
Your SEO’s working.
You’re getting eyeballs – mine at least.
Your content’s pretty good, wouldn’t change a thing.
BUT…
Eyeballs don’t pay the bills.
CUSTOMERS do.
And studies show that 7 out of 10 visitors to a site like posicion-cero.website will drop by, take a gander, and then head for the hills without doing anything else.
It’s like they never were even there.
You can fix this.
You can make it super-simple for them to raise their hand, say, okay, let’s talk without requiring them to even pull their cell phone from their pocket… thanks to Web Visitors Into Leads.
Web Visitors Into Leads is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills.
CLICK HERE https://blazeleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you.
This could change everything for you and your business.
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Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Paying customers are out there waiting.
Starting connecting today by CLICKING HERE https://blazeleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here https://blazeleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
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Hi posicion-cero.website Administrator!
My name’s Eric and I just came across your website – posicion-cero.website – in the search results.
Here’s what that means to me…
Your SEO’s working.
You’re getting eyeballs – mine at least.
Your content’s pretty good, wouldn’t change a thing.
BUT…
Eyeballs don’t pay the bills.
CUSTOMERS do.
And studies show that 7 out of 10 visitors to a site like posicion-cero.website will drop by, take a gander, and then head for the hills without doing anything else.
It’s like they never were even there.
You can fix this.
You can make it super-simple for them to raise their hand, say, okay, let’s talk without requiring them to even pull their cell phone from their pocket… thanks to Web Visitors Into Leads.
Web Visitors Into Leads is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills.
CLICK HERE https://rushleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you.
This could change everything for you and your business.
CLICK HERE https://rushleadgeneration.com to learn more about everything Web Visitors Into Leads can do and start turing eyeballs into money.
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Paying customers are out there waiting.
Starting connecting today by CLICKING HERE https://rushleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click https://rushleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
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To the posicion-cero.website Admin! my name’s Eric and for just a second, imagine this…
– Someone does a search and winds up at posicion-cero.website.
– They hang out for a minute to check it out. I’m interested… but… maybe…
– And then they hit the back button and check out the other search results instead.
– Bottom line – you got an eyeball, but nothing else to show for it.
– There they go.
This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.
But you CAN fix that.
Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.
CLICK HERE https://rushleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just how you doing? notes to build a relationship.
Strong stuff.
CLICK HERE https://rushleadgeneration.com to discover what Web Visitors Into Leads can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://rushleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here https://rushleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
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Salutations posicion-cero.website Admin.
My name is Boris and, contrary to numerous emails you might get, I wanted to rather provide you with a word of kudos – Bravo!
What for?
A portion of my job is to check out websites and the work you’ve done with posicion-cero.website certainly stands out.
It’s clear you have taken building a website seriously and made a genuine investment of effort into making it top quality.
Nevertheless, there is, however, a question… more accurately, a question…
So, when someone like me stumbles upon your site – perhaps at the peak of the search results (nice job by the way) or just through a random link, how do you find out?
Furthermore, how do you make a connection with that person?
Studies indicate that 7 out of 10 visitors don’t stick around – they’re there one second and then vanished.
I have a way to create PROMPT engagement that you may not have known about…
Web Visitors Into Leads is a software widget that’s functions on your site, ready to capture any visitor’s Name, Email address, and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can chat to that lead while they’re really browsing posicion-cero.website.
CLICK HERE https://turboleadgeneration.com to experience a Live Demo with Lead Capture now to see precisely how it works.
It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s actually a 100X difference between contacting someone within 5 minutes versus 30 minutes.)
Plus then, even if you don’t close a deal immediately, you can follow up later on with text messages for new offers, content links, even just follow-up notes to build a relationship.
Everything I’ve just described is straightforward, convenient, and effective.
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You could be converting up to 100X more leads today!
Boris
PS: Instant Engagement Tool offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers ready to talk with you at this moment… don’t keep them waiting.
CLICK HERE https://turboleadgeneration.com to use Lead Capture now.
If you’d like to unsubscribe click here https://turboleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
Only a swift note – the names and email utilized here, Boris and Stonor, are placeholders and not actually actual information. We appreciate candor and aimed to ensure you are conscious! Should you aspire to make contact with the actual person responsible for this memo, please go to our site, and we’ll associate you with the proper person.
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Hello posicion-cero.website Admin! I just found your site, quick question…
My name’s Eric, I found posicion-cero.website after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.
So here’s my question – what happens AFTER someone lands on your site? Anything?
Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.
That means that all the work and effort you put into getting them to show up, goes down the tubes.
Why would you want all that good work – and the great site you’ve built – go to waste?
Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, okay, let’s talk without requiring them to even pull their cell phone from their pocket?
You can – thanks to revolutionary new software that can literally make that first call happen NOW.
Web Visitors Into Leads is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.
You know, strike when the iron’s hot!
CLICK HERE https://blazeleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.
Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.
Just this alone could be a game changer to make your website even more effective.
Strike when the iron’s hot!
CLICK HERE https://blazeleadgeneration.com to learn more about everything Web Visitors Into Leads can do for your business – you’ll be amazed.
Thanks and keep up the great work!
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Stop wasting money chasing eyeballs that don’t turn into paying customers.
CLICK HERE https://blazeleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here https://blazeleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
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To the posicion-cero.website Webmaster. I just found your site, quick question…
My name’s Eric, I found posicion-cero.website after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.
So here’s my question – what happens AFTER someone lands on your site? Anything?
Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.
That means that all the work and effort you put into getting them to show up, goes down the tubes.
Why would you want all that good work – and the great site you’ve built – go to waste?
Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, okay, let’s talk without requiring them to even pull their cell phone from their pocket?
You can – thanks to revolutionary new software that can literally make that first call happen NOW.
Web Visitors Into Leads is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.
You know, strike when the iron’s hot!
CLICK HERE https://rushleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.
Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.
Just this alone could be a game changer to make your website even more effective.
Strike when the iron’s hot!
CLICK HERE https://rushleadgeneration.com to learn more about everything Web Visitors Into Leads can do for your business – you’ll be amazed.
Thanks and keep up the great work!
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Stop wasting money chasing eyeballs that don’t turn into paying customers.
CLICK HERE https://rushleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here https://rushleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
Sin título
To the posicion-cero.website Administrator! this is Eric and I ran across posicion-cero.website a few minutes ago.
Seems great… now what?
What I mean is, if someone like myself finds your website – via searching or just bouncing around – what happens next? Are you get a lot of leads from your site, or at least enough to make you happy?
Frankly, most business websites come a bit short when generating generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever only a moment.
Here is an idea…
How about making it really EASY for each visitor who shows up to get a personal phone call from you as soon as they hit your site…
You can –
Web Visitors Into Leads is a tool that’s functions on your site, ready to collect any visitor’s Name, Email address and Phone Number. It signals you the second they make you know they’re interested – so that you can talk to that lead whilst they’re really browsing your site.
CLICK HERE https://advanceleadgeneration.com to check out a Live Demo with Web Visitors Into Leads today to realize precisely how it works.
You will be surprised – the difference between reaching out to someone within 5 minutes versus a half-hour or more later can boost your results 100-fold.
It gets even better… after you’ve grabbed their phone number, with our new SMS Text With Lead capability, you can automatically start a text (SMS) chat.
Hence, even if you don’t finalize a deal instantly, you can follow up with text messages for new deals, content links, or even just “how you doing?” notes to create a relationship.
Pretty sweet – AND effective.
CLICK HERE https://advanceleadgeneration.com to learn what Web Visitors Into Leads can provide for your business.
You might be turning up to 100X more leads today!
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – and it also comes with International Long Distance Calling.
You have customers eager to speak with you at this moment… don’t leave them waiting.
CLICK HERE https://advanceleadgeneration.com to test Web Visitors Into Leads today.
If you’d like to unsubscribe click here https://advanceleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
Only a brief note – the names and email used in this email, Philomena and Deitz, are for representation and not actual contact details. We appreciate transparency and want to make you’re aware! If you want to reach out with the real person responsible for this message, kindly visit our website, and we’ll associate you with the right individual.}
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Dear posicion-cero.website Owner. Eric here with a quick thought about your website posicion-cero.website…
I’m on the internet a lot and I look at a lot of business websites.
Like yours, many of them have great content.
But all too often, they come up short when it comes to engaging and connecting with anyone who visits.
I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else.
Here’s a solution for you…
Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site.
CLICK HERE https://blazeleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later.
Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going.
Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.
CLICK HERE https://blazeleadgeneration.com to discover what Web Visitors Into Leads can do for your business.
You could be converting up to 100X more eyeballs into leads today!
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://blazeleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here https://blazeleadgeneration.com/unsubscribe.aspx?d=posicion-cero.website
